I find retail design and visual merchandising to be very fascinating. Because the primary purpose of a retail space is to stock and sell products to customers, the spaces must be designed in a way that promotes an enjoyable and hassle-free shopping experience for the customer. The spaces must also be designed in a way that draws people into the shop.
“The purpose of retail design and visual merchandising is to attract, engage, and motivate the customer towards making a purchase.”
When the PODOLYAN brand was opening their fashion store in the heart of Kiev in 2015 they hired the design company The FILD to design the space for them. And they nailed everything from the color palette to the damn last light bulb! Take a look below!
Location: Esplanadna Street, 32, Kyiv, Ukraine
Area: 80.0 sqm
Photographs: Roman Pashkovskiy